Jason Wofford
Marketing Manager
Professional Summary
A top-performing creative professional with 15 years of experience in various digital marketing and media production positions. Strong expertise in web design and video post-production. Highly accomplished in HTML, CSS, JQuery, and Drupal CMS. Unique ability to quickly and independently learn new programming languages and video editing platforms.
Employment
Head of User Experience and Digital Producer @ Shepherd
- Manage development team in creating the technical specifications for all websites.
- Plan and review the navigational, user interface design and site architecture for new website products and features.
- Troubleshoot, test and oversee the launch of new websites or other digital projects.
- Direct the user-experience of all digital projects to ensure technical capabilities match the needs of the business.
- Work closely with Web Analytics team to ensure an effective user-experience through customer-centric techniques and tools (ex. defining the customer journey, evaluations, needs analysis, user observation, workflow analysis, pattern and behavior specification, persona creation, etc.)
- Work with Executive Producer to scope projects and manage digital projects from inception through to completion.
- Assist in deliverables like site maps, flow diagrams and functional requirement documents to represent the structure of all digital projects.
- Oversee development of wire-frames and prototypes to ensure delivery of business objectives
- Train agency teams on digital process and operations
- Provide and arrange continuing education of Digital capabilities
Marketing Manager @ Johns Gamewell
Successfully managed the organization's overall web presence to drive traffic, optimize website experience and accelerate conversions. Effectively oversaw the company's marketing budget which resulted in a maximized ROI for lead generation while utilizing the following skill sets:
- Front End Web Design and CMS/Open Source Systems
- HTML
- CSS Frameworks
- PHP
- Javascript
- Wordpress
- SaaS Integrations
- SEO - Search Engine Optimization
- Ensured on-page optimization via content editing, keyword research, blog optimization, internal linking, inbound link building, meta tag writing, analyzing performance metrics and other SEO techniques.
- SEM/PPC – Search Engine Marketing
- Identified SEM/PPC opportunities while staying up-to-date on the latest trends and best practices within the SEM industry, e.g., Google Adwords and Microsoft Adcenter
- Web Analytics
- Analyzed website behavior and customer experience, looking for trends and providing actionable business insights
- Oversaw the creation, maintenance and dissemination of web analytics best practices across the multiple websites
- Email Marketing
- Coordinated the design, development and deployment of marketing emails in support of the sales department
- Print Production
- Produced high quality, print-ready files for brochures, billboards, and flyers
- Created iterations of existing ads for new placements with revised dimensions, copy and/or imagery with consistent efficiency
- Video Production
- Captured images using various video equipment, e.g., Cannon D50, Panasonic AG-DVX100 and Sony HVR-Z5U HD
- Implemented 2D/3D graphics to facilitate the creation of high quality, engaging video content
- Edited non-linear video using Final Cut Pro
- Executed Audio Mastering and Mixing
- Identified platforms for strategic distribution on websites such as YouTube and Facebook
Post Production Editor/Interactive Designer @ Dalton Agency
Led the implementation of film and video production and web design in a manner which allowed clients to obtain their competitive advantage within their respective industries
- Front End Web Design
- HTML
- CSS Frameworks
- Flash
- Actionscript
- Video Post-Production
- Implemented 2D/3D graphics to help create high quality, engaging video content
- Edited non-linear video using Final Cut Pro
- Executed Audio Mastering and Mixing
Post Production Manager/Web Designer @ Tigerlily Media
Pivotal in the development of the Post Production department and the acquisition of Commercial projects and Feature Film assistance due to the exemplary skills in video editing and motion graphic design/animation acquired from S.C.A.D. (For a comprehensive record of my accomplishments, please visit www.IMDB.com)
- Feature Film
- Edited non-linear video using Final Cut Pro
- Commercial Video Production
- Edited non-linear video using Final Cut Pro
- Executed Audio Mastering and Mixing
- Web Design
- Flash Animation/Layout
- Actionscript Coding
Motion Graphic Artist/Editor @ Pensive Crow
Instrumental in the production of Common Sense Golf, Surfacing, Chops, and various local T.V. commericals
- Feature Film
- Edited non-linear video using Final Cut Pro
- Commercial Video Production
- Edited non-linear video using Final Cut Pro
- Executed Audio Mastering and Mixing
Graphic Designer/Camera Operator/Video Editor @ Addison Fitzgerald Studios
I developed the advertising marketing services as well as provided video camera operation and editing for A.F.S.I's wedding video service. Also, I was instrumental in developing the new digital photography workflow.
- Video Production / Post Production
- Edited non-linear video using Final Cut Pro
- Camera Operator
- Graphic Design
- Logo Design
- Brochure Design
- Photo Editor
- Photo Finishing/Retouching
- File Management
- Digital Media Manager
- File Storage and Management
